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Digital Commerce: Wave Your Cellphone Not Your Credit Card

(posted on January 28, 2011 at 09:30 am by Sarah)
Digital Commerce: Wave Your Cellphone Not Your Credit Card

Say, no more! to waiting in long lines at 7:30 am for that extra, coffee caramel frappuccino. Starbucks now offers the same Starbucks card, but digitally as a web application downloaded, conveniently located on your smartphone. Welcome, Digital Commerce!

Mobile Apps = the 'Now Generation'. Ordering your trusty 'pick-me-up' just got a million times easier, and not to mention, ten times faster. Simply enter your Starbucks Card number and watch as your iPhone or Blackberry (the two providers for now) morphs into a Starbucks Card. It's time to start swiping those cellphones, rather than credit cards. Accessibility and convenience is the name of the game, and Starbucks is the prized winner! Register your card, check your balance, check your beverage bucks, or pay at the register by using the app, conveniently located on your smartphone. With the Starbucks app, the process is simple: enter your card number and a bar code displays, which you can then use as your Starbucks Card to purchase that yummy, so-worth-the-calories, goodness. Card empty? No problem. Fill it up digitally to pay for tomorrow's brew!

The Starbucks app certainly has made waves digitally, bringing in over $1.5 billion in sales, with 1 in 5 being from a transaction via the Starbucks app. It's quite clear that people want to receive their product fast and effectively. Whether it's buying a steaming cup of jo, or purchasing a pair of shoes via a Facebook page, people want to be able to get information quickly and efficiently by way of an app on their smartphone. Various technology companies such as PayPal, Bling Nation and Square are quickly investing in ways to make the purchasing process seamless, as they realize the demand for a safe, secure, and fast checkout. With iPhone celebrating its 10 billionth app download, it's pretty safe to say that web apps are the wave of 'the now', not the future and preferred by most buyers.



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